Hootsuite 2

 

As I mentioned in my last Social Media Marketing blog, I am going to dive further into to Hootsuite in this post and give you the steps it takes to create your own Hootsuite account.

Hootsuite University

To further understand how Hootsuite works, I would suggest clicking the following link: www.youtube.com/user/HootSuiteUniversity. These videos will give you a better perspective on social media. In addition to these videos, the Hootsuite Help section is also worth looking at. Hootsuite Help will help you understand the basics and things you can try. The links in this section are "Getting Started", "Hootsuite Status", and "Live Webinars". Each of these links will help you get better acclimated to Hootsuite. If you are interested, Hootsuite also even offers social media analytics which can be very helpful in tracking your results. The analytics will allow you to really see how your social media sites are performing.

Creating and Configuring a Hootsuite Account

So now that I have given you ways to understand Hootsuite works and what it offers, it is time to get started with an account of your own! To get started, go to hootsuite.com, and click "Sign Up".(If you are already signed into a social media account the screens may appear differently) It will give you the option of starting with a free regular account and a free advanced account. I would suggest starting with the free regular account for now. It will then ask you to enter your email address, name, password, and location, and then you will click create account. Next Hootsuite will walk you through the process of adding your own social media networks, meaning that you will be able to connect your social media accounts to Hootsuite so you can use Hootsuite to post to all of them. I would suggest adding Facebook, LinkedIn, and Twitter. You can add these networks by simply clicking on them on the page.

 My main goal of these last two blog posts was to give you a background of how Hootsuite works, how it will help you, and how to get started with it. If you need more help configuring your Hootsuite account I would suggest getting your hands on CASA Marketing: Intro to Social Media Marketing. You can purchase the book by clicking the following link http://www.amazon.com/CASA-Marketing-Intro-Social-Media-ebook/dp/B0103LB4HS