Thursday, April 7, 2016

Connecting and Posting to Hootsuite

I promise, this will be  my last post about Hootsuite. I first gave you a background of Hootsuite and talked about how it can help you with social media marketing. I then talked about how Hootsuite works and how you can get started with it. In my last post I briefly covered the steps that would help you manage your social networks. Now, I will further describe how you can add, reconnect, or delete social networks, and I will also help you with publishing and scheduling messages.

Add, recconect, or delete social networks
So, now that you have created a Hootsuite account, you are most likely interested in adding, reconnecting, or deleting a social network. The social networks that you can add to Hootsuite are Twitter, Facebook, LinkedIn, and Instagram. To add a social network, do the following steps: 1. tap the main menu, 2. tap settings, 3. tap social networks, 4. tap add+ and finally, select a social network and enter your credentials to authorize the account. To reconnect a network: 1. tap the main menu, 2. tap settings, 3. tap social networks, and 4. tap the social network profile. Finally, if you want to delete a social network: 1. tap the main menu, 2. tap settings, 3. tap social networks, 4. swipe left on the social network profile that you want to delete, and tap delete.

Publish messages
Once you have connected some social networks to Hootsuite, you will be ready to publish messages via your profile. You can pick whichever networks you want to post to from the "Social Profile Picker" to publish the same message to several profiles at once. It is important to note that LinkedIn posts have a character count maximum of 685 and Twitter  has a limit of 10,000 characters per message. To send an actual message, select a social profile from the "Social Profile Picker", and then click "Send Now"

Schedule messages
Now that you have a brief understanding of how to publish messages, it would be helpful to schedule your messages. You can manually schedule messages to publish on a specific date and time, or you can use Auto Schedule to schedule your messages. You can edit, reschedule, or delete scheduled content from the "Publisher" section of the Hootsuite dashboard. You can choose to manually schedule messages or use the Auto Scheduler that is offered on Hootsuite. If you want to manually schedule messages, do the following: 1. click scheduling, 2. select date and time to publish the message, 3. click schedule. If you want you can check a box to receive an email when a message is sent, and you can view the date in publisher to review other content scheduled for that day. If you would rather auto schedule your messages, do the following: 1. select a  profile from the Social Profile Picker, 2. click compose message and enter a message, 3. click scheduling, and 4. click the toggle button to turn Auto Schedule on, and then click Auto Schedule. If you are one that often times forgets things, I would definitely recommend using the Auto Scheduler so do you don't have to worry about remembering to post a message every day.






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