Conversion Tracking

Tracking a company website's conversion rate is very important. In this blog I am going to tell you how Weebly can help you gain an understanding of how to track conversions.

On Weebly, you can create a website and design it however you want. Weebly gives sample pictures and backgrounds, however you can add custom ones if you want or need to. For my background image I used a picture of a golf glove and a tee because I love to play golf. To track conversions on the Weebly website I made I created a contact form. The contact form allows someone to enter his or her first name, last name, e-mail, and any comments that they have. I was not using this as an actual website for something but just to learn how to track conversions. When people entered their name, number, e-mail, and comments, and then click submit, it would register as a conversion. When they click submit it would take them to a page that said thank you.

To track conversion rates and other important information such as bounce rate%, visits, and page views, I linked the Weebly site to google analytics. To do this, you must click admin in Google Analytics. This will all you to copy the name of your website and url so that everything can be tracked. Once you copy the website url and name, Google Analytics will give you a tracking ID to paste in the settings of your weebly account. The ID will allow all the site information to be transmitted to your Google Analytics account.

A Guide to Choosing a Career Coach or Counselor

If you feel that you need some help with landing a job, a good idea may be to find a career coach or counselor. Boles' What Color is Your Parachute is a good guide to help you with your job hunt, but if you feel that it is not enough help, seek a career coach or counselor. There are people out there like this that are willing to help you find a job that best fits you. However, these career coaches or counselors often charge a fee because it is how they make their living. The fee is usually approximately $40 per hour in rural areas however it can be much more expensive in other areas. If that price is too expensive for you there is usually some type of free or almost-free help. This help is more likely to be in a group though instead of being face to face with an individual counselor.

So now that you know there are career coaches or counselors out there and how much they cost, the next step is figuring out how to go about finding a good career coach or counselor. The first step to finding a good career coach or counselor is to find three names of coaches or counselors that are located in your geographical area. There are a few ways that you can find these names. First, you can ask your friends or family if they have ever used a career coach or counselor. If they tell you that they have and that they liked them, then you should find out their names and how to get in touch with them. The second way to find names for a good career couch or counselor is by visiting by 312 of Boles' "What Color Is Your Parachute?" to see if there are any career coaches or counselors near you. Lastly, you can try a telephone book's Yellow Pages under headings such as: Aptitude and Employment Testing, Career and Vocational Counseling, Personnel Consultants, and if you are a woman, Women's Organizations and Services.

Once you find names, it is time to compare them and figure out what questions to ask them. Listed below are five questions that you should consider asking the counselors:

1. What is your program?
2. Who will be counseling? And how long has this person been counseling?
3. What is your success rate?
4. What is the cost of your services?
5. Is there a contract up front? If so, may I see it please, and take it home with me?

A Guide to Dealing with Your Feelings While Out of Work

In this blog post I'm going to give you a guide on how to deal with feelings and emotions if you are unemployed. You may be feeling sad, angry, and even have anxiety, but don't worry, it will soon pass. Your experience is not unusual. Everyone has been unemployed at one time or another and has felt weary or depressed. in Appendix B of What Color Is Your Parachute, Boles list ten things that you can do to deal with feelings when you are unemployed. I will describe these in detail below.

1. You can catch up on our sleep:
Catching up on your sleep is important because if you are short on sleep you will be more likely to be depressed. Your body is also going to feel run-down. Try to get to bed earlier at night or take naps during the day to catch up on your sleep. Just catching up on your sleep can often make us feel much better, so it is worth a try.          
2. You can stay physically fit:
According to job-hunters, there are a number of things that are important to stay physically fit. Some of these things are exercising regularly, drinking plenty of water, eliminate sugar from your diet, eat balanced meals, and take daily vitamins. Doing all or a majority of these things will help you feel better.
3. You can do something about the space around us:
According to Boles, our surroundings are mirror image of how we feel about ourselves. To keep a positive physical environment around you, keep things in order. Put your clothes away and keep things off your counters and table. If your surroundings are all messy you are more likely to become depressed.
4. You can go outdoors and take a good walk:
If you are sitting home all the time it could start to make you feel even worse. Take a wake outside and take in all the sunlight and natural environment around you. It will make you feel better.
5. You can focus on other people
If you have been dealing with unemployment for a long period of time you should consider dealing with people who are worse off than you. This will help you put things in perspective and give you a good feeling inside because you will be helping people who need it. This will also give you an opportunity to talk to others and meet new people
6. You can go on fun mini-adventures
In your area there may be places that you have not visited. For example if you live in a big city, go on a tour and experience something new. This will give you something fun to do and help take your mind off your job-hunt.
7. You can deal with your feelings by learning something new
If there are subjects that interest you but you have not explored them yet, now is the time to do it. Again, this will help you get your mind off of being sad or depressed and focus your attention on something you enjoy learning about. Read books or look online for article or videos that interest you.
8. You can talk with loved ones, or friends about your feelings
To help cope with your feelings, talk to loved ones or close friends. Often times these negative feelings can build up inside and over power us. To prevent this from happening, talk about these feelings with your family and friends. They love you and will be happy to listen to your feelings and help you sort them out.
9. You can pound a punching bad or pillows to get angry energy out
This may sound childish, but people do actually do this. It will help you take out anger without damaging anything of value around you.
10. You can make a list of the things that make you happy
By listing things we are thankful for, we will remind ourselves of the precious gifts we really do have in our lives. It is crucial to forgive ourselves for any past wrong doings. We all are human and we are all capable of facing the future rather than focusing on the the past.

How to Start Your Own Business

In my last blog post, I gave you tips on how to choose or change your career. In this blog post, I am going to go in a different direction. Instead of giving tips on finding a career or changing a career, I am going to give you an idea to consider if your job-hunt isn't going well. Some people, have always wished that they could be their own boss because they do not like like working for someone else. If you are someone like this, you may want to consider looking into starting your own business.

When you have no idea what business you want to get int, there are four steps you should take. These four steps are:read, write, read, explore, get feedback.

WRITE
1.To begin with this step, you should reference back to chapter 7 which helps you understanding more fully who you are. You need to get an understanding of who you are and what you want to do.
2. Get out a piece of paper and write down some ideas. Use this page for any ideas that come to you as you complete the rest of the steps.
3. Write your resume, if you haven't already. Refer to chapter two if you need some help on writing your resume. When you are done writing it, read it over and see if anything gives you any ideas for a business of your own. It could even be something that you have done before for someone else.
4. If  nothing jumps out at you, try the following steps:

• make another list of five things you love to do
• make a third list of where the first two overlap
• read your list, and ask yourself if anyone would pay you to do those things

5. If you are set on being your own boss, but are unsure of what business to go into, try visiting www.onetonline.org. Click occupations , then click career clusters to see if any clusters appeal to you. If any appeal to you, write them down on that piece of paper.

READ
Hopefully from everything I suggested thus far you will have some ideas on what type of business you would be interested in starting up on your own. The next thing you will want to do is read up on what it takes to run your own business. Some websites that will help you understand what it takes to start you own business are:

• www.workingsolo.com/resources
• www.sba.gov
• asmallbusinessexpert.com

Take a look at these websites listed above and see what information will help you.

EXPLORE
Now, you most likely have some idea for starting your own business. However, as you probably already know, a lot of star-up companies don't make it. You do not want to become another one of those companies. To try to avoid this, interview others who have started a similar business. This will help you prevent making mistakes that they have made.

GET FEEDBACK
Now that you have information on what it takes to start a business on your own and have interviewed people who have already done the same thing, you need to think if you really want to do this. You need to find feedback. Ask people who are important in your life to see how they feel about what it is you want to do. You also need to see how much sacrifice a new business is going to take.

Starting a new business will take a lot of guts. If you are sure that you want to start up your own business, you need to keep three things in mind:

• There is always some risk when you try something new. You should not try to avoid risks, but make sure that the possible risks are manageable.
• Talk to others who have already done what you are thinking of doing. That will help you evaluate whether or not you still want to do it.
• Have a back-up plan. Before you start, you need to know what you are going to do if your original plan doesn't work. 

The Five Ways to Choose/Change Careers

In my last blog, I gave you tips to help you deal with any handicaps you may have. In this blog, I am going to describe four ways that can help you choose or change your career.

The First Way- The Internet

The popularity of laptops, tablets, and smartphones has given people ability to access the internet anywhere. Because these devices have become so popular, internet usage among Americans is very high. With that being said, the internet is the first place people will go to for guidance on to choose or change careers. There is a lot of advice on the internet, but more specifically there is a website called O*Net Online. This website is "a digital, online treasure house of information. On this site there are suggested careers that are grouped or classified by: industries in great demand, green economies, largest number of openings and anticipated, amount of preparation or training required, to name a few. Once you find an occupation you want to know more about, they have a special Content Model which has up to twelve pages of print outs for each occupation. 

Second Way-Tests

These tests are not actual "tests", they are instruments or assignments that be found in many places. Some places where these "tests" can be found are on the internet, in the offices of guidance counselors, or vocational psychologists, career coaches, etc. Often times, these tests turn out to be exactly the kind of guidance or direction that someone who is looking to choose or change their career may need. When looking at these tests, Boles gives six learnings: 1. you are unique, so only you can describe the "family" you belong to. 2. don't try to figure out ahead of time how you want the test to come out, stay loose and open to ideas. 3. when taking one of these tests, you should only be looking for clues or suggestions, rather than a definite answer that tells you what you must do with your life. 4. take several tests, not just one. One test can send you down the wrong path. 5. you are trying to broaden your horizons initially and later looking to narrow your options. Do not look to narrow your options right away. 6. tests will always have mixed reviews  

The Third Way- Using The Flower Exercise

When using the flower exercise, there are seven steps that may help you choose your career.

1. You have to do the flower exercise which will give you the building blocks of Who You Are so you can find what type of career is best for you.

2. Then put your five favorite transferable skills on a piece of paper, and three favorite fields of knowledge. This will help you find the names of careers that fit you.

3. If possible try to figure out a way to combine your three favorite fields in to one career to make yourself unique.

4. Talk to workers in the kind of careers you have picked out

5. Find out what kind of organizations in the area near you that interests you.

6. Look to find out the actual names of organizations that interest you, where you could do your best work.

7. Lastly learn about the places before you walk in and secure an appointment to talk to them about working there.

The Fourth Way- Finding Out What The Job-Market Will Need
You may have tried all of the previous ways to help you find or change a career, but none have worked. This last way is based on projections about the coming needs and wishes of the job-market. Instead of focusing on what you want, you will focus on what the job-market wants. There are a bunch of lists that describe "hot jobs", but take whatever you read with a grain of salt. Some of the hot jobs that Forbes.com listed were Software Developers, Accountant and Auditors, Market Research Analysts and Marketing Specialists, Computer Systems Analysts, Human Resources, Sales Reps, Mechanical Engineers, and Industrial Engineers. You can find more of these "hot jobs" online at www.bls.gov/ooh.

How To Deal with Any Handicaps You Have

Often times people may think that they are going to get turned down because of a "handicap" that they have or think they have. However you most likely don't have a handicap that will keep every employer from hiring you. No matter what handicap you actually have or think you have, it will not keep you from getting hired from any place in the world. The handicap would only keep you from getting hired at certain  places. It is your job to try to find employers that will want you, regardless of what others may think. To help you do this, I am going to give you a few tips based on the topics Boles covers in this chapter.

Do Not Generalize Employers
As mentioned earlier in the book, you should not generalize about employers. There will be employers that are interested in hiring for what you can do, but there will also be employers who are bothered by what you can do. No matter how many times you run into the latter and how frustrated you may be, you should always thank them and ask if they know any employers who may be interested in someone with your skills. In addition, you should should always remember to write and mail them a thank-you note no matter upset you may be. Then you must keep going day after day to find the employer who will only look at what you can do, not at what you can't.

Everyone Is Handicapped
You may be wondering how many people in the entire workforce is handicapped, and the answer is everyone. "A real handicap means disability: there are things that a person does not have the ability to do." There are approximately four thousand skills in the world, however the average person most likely only has one thousand of them. With that being said, there are approximately three thousand skills that every person does not have. The three thousand skills that people do not have will differ from person to person, but still everyone is "handicapped". So, when you go job-hunting you should focus your attention on what you can do instead of everything you can't do. If you have a real handicap, but it doesn't keep you from performing a particular job, than there's nothing special about it compared to other people's handicap.

What You Can Do, What You Can't
To focus on getting your mind off what you can't do, and on to what you can, take a piece of paper and divide it in to two columns. Then, do some research and get a list of skills that are transferable. Whatever list you find, copy as many of the skills on to the piece of paper, but put each skill into one of the columns. When you are done assigning the skills to one of the columns,pick out five favorite skills that you can do, and write how you actually used them in the past. This will help you gain an understanding of the the jobs you can do and love so you are able to hunt for them.

You Get to Choose Where You Work

To be able "to choose where you work", there are five steps that job hunters have found to be tremendously helpful

Step 1:You Need to Find Out What Careers or Jobs Your Flower Points To.
To find out what careers or jobs will best pursuit you, you will need take a look at a few of your best "expertises". Instead of choosing just one expertise, you should try to combine the three of them.  Combining more than one expertise will give you more career options. If you just chose one expertise you would be limited your options, making it harder for you to land a job. Once you have picked your top three "expertises" you should jot down everything that people may suggest to you. Whether you like the suggestions or not, it will help you with brainstorming.
 The following image will show a more in-depth flower that will help you find out what career or job that your flower may point to.







Step 2: You Need to Try On Careers Before You Decide Which Ones to Pursue
Like trying on clothing, jobs may not always look as good to you when you see them up close and personal. In order to find a job that is one that you would really like to do, you need to talk to people who are already doing that type of job.The LinkedIn website would be very helpful to finding people that do similar jobs to the one you may want. Once you are able to locate them, there a few questions that you should think about asking. These questions are: "How did you get into this work"?, "What do you like most about it?", and "What do you like least about?". These type of questions will give you a better idea of what that certain job requires and what people may like or dislike about it. If you do find out that you do not like what that job would offer, it may be helpful to then ask if they have any ideas as to who else you could talk to about your special interests and skills, and what type of careers use those skills.

Step 3: You Need to Find Out What Kinds of Organizations Have Such Jobs
Before you start thinking of certain business where you would want to work, it would be helpful to think of all kinds of places where one might get hired with the interest and skill set that you have. Thinking of every possible place will allow you to create a lot more options for yourself.  Every possible place would include the following places:

• places that would employ you part-time
• places that would employ temporary workers
• places that would employ consultants
• places that would employ volunteers
• places that you could start up yourself

Step 4: You Need to Find Names of Particular Places That Interest You
When you are interviewing workers about their jobs or careers, someone may mention actual names or organizations that have certain kind of workers, and what's good or bad about the company.  This will be important for you when you start searching for jobs because it may give you some insight to places that you may want to work. The best way to find particular places that may interest you will be the yellow pages, LinkedIn, and search engines. For a successful job-hunt you should choose places on your interest in them, not based on open vacancies. Vacancies can open up at any instant so do not wait for them. To create a manageable number of targets you should make sure to not have too many names or too few names.

Step 5: You Need to Learn as Much as You Can About a Place Before Formally Approaching Them
Eventually, you will be able to find some careers that you would love to do. You have found these careers by interviewing people who do them and and researching names that offer them. The next step for you will be researching each place that offers the type of career you would love. You will want to know what kind of work they do, their style of working, their culture, what goals they are trying to achieve, and how your skills and knowledge can help them. You will be able to find this information by asking different people such as friends, neighbors, and people at the organization or in similar ones. This is important because it will give you a personal perspective of the company. You will also want to search the internet for this information and anything that you can find in print.

You Need to Understand More Fully Who You Are

As you may have understood from the last few blog posts, job hunting is not an easy task. Doing your best to more fully understand who you are could help you find a job, and the following seven answers will inform you why it works so well.

1. By doing homework on yourself, you will learn to describe yourself in six different ways and it will allow you to approach multiple job-markets.-Becoming someone who is different skills and experiences has become very important. Being someone who is identified by only one job-title will not work any more because it limits you to only one market. You need to be someone who has multiple skills because it will allow multiple job markets to be open to you instead of only one.

2. By doing homework on yourself, you will be able to describe exactly what you are looking for-Doing this will allow your family, LinkedIn contacts, and friends to better help you with your job search. You will now be able to describe what kind of job you want and what kind of setting you are looking for. This will allow them to be able to help you a lot more.

3. By ending up with a picture of a job that would excite you, you will most likely end putting more energy and determination into your job-search-Previously, your job-hunt probably felt like a duty that you were required to do. Now, you will be dying to find the jobs that would like and become determined and persistent in finding them.

4. By doing this homework, you will no longer have to wait to approach companies until they say they have a vacancy-Once you are done with the "homework", you can choose places that best match who you are, and you will approach them through someone who knows both you and them.  This person is known as a "bridge-person".  More often then you may think, a bridge-person is able to help create a job for someone.

5. When you are facing other competitors who are equally experienced, and equally skilled as you,  for a job you want, you will stand out because you will be able to describe what is unique about you and what you can bring to the table that others cannot-Having good traits is what will make you stand out from the competition. If you have done the homework, you will be in good shape when you have to inform a business what you can bring to the table that others cannot.

6. If you are thinking about a career-change after you inventory yourself, you will be able to see what new career or direction you want for your life-This may be an option, but please first consider finding out who you are and what you love to do. Often times you can put together a new career by using what you already know and can do. It may even turn out that the knowledge you may need to pick up can be found in one or two year college. It could even be found simply nby doing enough informational interviewing.

7. Unemployment is an interruption is people's lives.  However, interruptions are opportunities, to pause, to think, and assess where we really want to go with our lives-Although it may seem like unemployment has interrupted your life, the parachute approach explains that it really can be an opportunity. The parachute approach says that this interruption should allow you to do an inventory of who you are and what you love to do, before you set out on your search for work.

What to Do When Your Job-Hunt Just Isnt Working

In my last two What Color Is Your Parachute blog posts, I talked about tips for interviewing, and secrets of salary negotiations. Tips and secrets are great tools to help land a job you may want, but sometimes tips and secrets still are not enough. Many people go to interview after interview and continue to get the same answer: No. It would be easy to give up after being told no so many times, but that is not the answer. This is your career and you should NEVER give up. In this blog post I am going to give you tips on what do if your job hunt just working.

In What Color is Your Parachute, Boles first talks about the two ways to hunt for a job. The first way is described as the traditional way, and the second is the "parachute way". The traditional way is described as the way that mostly everyone does it and how it's always been. The traditional way involves creating a resume, posting the resume, and sending out a ton of resumes. If that doesn't work, the next option is to send out even more resumes and hope that you receive some responses. The traditional way is described as the old and wrong way, and Boles suggest you should adapt to the "parachute way".

" The Parachute Way"

The parachute way is described as the new and correct way to hunt for a job. The parachute way starts by beginning with yourself instead of the actual job-market. This allows you to figure out who you are and what you most want to do. Once you have figured that out, you then decide which organizations best match you, and do not wait until they announce that they have vacancy. You should approach them anyway you can, specifically through a person, not a resume. The best person would be someone who knows you and someone who knows them. This approach is definitely harder than the first approach because is requires more work for you to do. It is not really easy to reflect on who you are and where you are going to go with your life. The parachute is your next option best option if the traditional approach has not been working for you, and you are in need of landing a full time job.

Fun with eCommerce Analytics Part II

In Week 6's Google Analytics Blog, I talked about eCommerce and how to create a Shopify account. In this blog, I am going to talk about Adwords and how they relate to Google Analytics. Like Google eCommerce, Adwords are billion dollar industries. Adwords give you the ability to track conversions, which means that you can trace things all the way from an ad through the purchase. Tracking conversions is what makes Adwords so important. If you are looking to be an online marketer, adwords is something you must learn about.

Getting Started with Adwords 

So now that you understand what Adwords allow you to do, I am going to give you a guide on how to get started with Adwords. To start and Adwords account, go to www.google.com/adwords. There are
 links on the homepage such as "Success Stories" and "How it Works". Those links may be helpful to you if you want some insight before creating an account. When you are ready to get started, click "Get started now". Once you have put your information in and created your account go to Tools > Conversions, and then click Conversions. This process is going to allow you to set up a connection between Adwords and the eCommerce site you have created. Setting up this type of connection will allow you to track what's going on in your eCommerce site. This is useful because it will allow you to see how much of your spending $ on Google resulted in making $ in revenue on your eCommerce site.

Once you have clicked the conversion button and set up a connection with your e-commerce site, you can pick a conversion name, and then click save and continue. The next step is to click "the value of this conversion action may vary".  Click that option allows you to set different prices. Once you have done that, you must set the conversion category to Purchase/Sale and check to make sure the markup language is set to HTML. The last step is to click "I make changes to the code". This will allow you copy and past the code that will be generated into your website's HTML.

Connect Adwords to Shopify

To connect Adwords with your Shopify account, go in to Shopify's settings, and click checkout. Then paste your HTML code into the "Additional and content and scripts" area and click save.  For more information on this you can click the following link: http://docs.shopify.com/manual/your-store/dashboard/google-adwords.

Secret of Salary Negotiations

In my last "What Color is Your Parachute?" blog post, I gave a few different tips that could help someone when he/she is interviewing for a job. In this blog post, I am going to talk about "secrets" of salary negotiation. Boles discusses six secrets of salary negotiations in What Color is Your Parachute, however I am only going to talk about of couple of his first three secrets in this blog post.


Salary Negotiation Secret #1
Boles's first secret is to never discuss the salary until the end of the interview process, when/if they have definitely said they want you to work for them. He summarizes the first secret by stating that it is not in your best interest to not discuss salary with a possible employer until all of the following conditions have been fulfilled:

• they've fully gotten to know you and you've fully gotten to know them
• you have found out exactly what the job entails
• it is your final interview at that place, for that job
• you've decided that you really want to work for the company
• they have given you a feeling of we want to have you work to us and/or we got to have you work for us

Salary Negotiation Secret #2
Boles's second secret is based on uncovering what the most amount of money an employer is willing to pay to hire you. It would be easy if an employer were to mention from the start of the interview the top figure they are willing to pay for the position, but most employers never do. Employers know the top figure they would pay for you but they are hoping they can get you for less money. The employer will usually set a range, for example $18-$30. $30 is the most the employer can pay to higher you but they are hoping to get you for $18 an hour. You should try to negotiate the highest salary the employer is willing to pay you within their range. The employer's goal is to save money by hiring you for a lower salary, so you should have your own goal of bringing home the most money possible. As Boles's stated, there is nothing wrong with either goals.

Salary Negotiation Secret #3
The third negotiation secret given by Boles states that you should never be the first one to mention a salary figure. In the interview process, salary negotiation is eventually going to come up. The theory is that whoever mentions a salary figure first generally loses. Inexperience interviewers may not be aware of the theory, but most experienced ones usually very aware of it. Experienced interviewers will try to get you to mention a figure first by asking "what kind of salary are you looking for?". When/if they try to ask you to name a figure, you should have a counter move ready. For example, Boles's counter move from What Color is Your Parachute? is: "Well, you created this position, so you must have some figure in mind, and I'd be interested in first hearing what that figure is." Boles's counter move he listed would be an excellent counter move because it would force the interviewer to first mention a salary figure.

Sometimes it may be hard to know the "best" time to "talk" salary, but these secrets have given you a better understanding of how and when to negotiate your salary.

Fun with eCommerce Analytics

In this blog, I am going to tell you how to get started with a Shopify account. Creating a Shopify account is one of the easiest ways to set up a "real" eCommerce system to help learn about tracking ROI with analytics. Tracking ROI is at the core of Google' success, and it is argued that tracking ROI is a trillion dollar skill because of much revenue Google helps businesses make. In addition, conversion tracking is an exciting skill to trace and it is an important skill. Companies will like to see that you have experience with setting up an eCommerce site and generating analytics.

Steps to setting up a Shopify site

To get started, go to their website shopify.com and click get started. There is an option that allows you to do a free 14-day trial, but in order to do the conversion tracking you are going to have to pick a plan and spend approximately $29.95 a month. $29.95 may seem like a lot of money, but given the impact it could have on your career or business, it could be worth it. Once you pick a plan, the next step is to enter your e-mail address, a password, and a store name. Your store name could be anything you want it to be but it would probably be best if you relate the name of the store to your product. If you are having trouble thinking of a name, you can start off using your initials. Once you have decided on the name, choose the online store check box and click next.

The next step will be choosing where you want to sell your product. You can choose to sell it through an online store or through a retail store/popup shop. Once you decided on where to sell your product it will allow you to enter your name and address information.



Lastly, you will have to describe what you will sell and answer if you have the products ready to sell. When giving details about the product, the website asks for a name, description, and to provide a type and vendor to categorize the product. In addition to describing the product, adding an image will be helpful because it will draw attraction to it.

You can find the rest of the steps to building a shopify account from http://www.amazon.com/CASA-Marketing-Intro-Google-Analytics/dp/1517041678. The paperback costs $24.99 or you can view the book off of a kindle for free if you have kindleunlimited.

Facebook Ad

Today, I am going to inform you about my Facebook Ad that I recently created. In previous blogs I gave some information about Facebook Ads and listed five steps on how to make one. I also talked about how they are a great way to track how many website clicks you are receiving. The website I used to track was my blog: http://ericrubel.blogspot.com/.

My objective for my Facebook Ad was "Clicks to Website". There were many other objectives that I could have chosen, but getting "Clicks to Website" was the required objective for the Ad. I created my Facebook Ad on September 23rd and had it set to run from September 24th through September 29th. In addition to picking the number of days to run the Ad, I had to pick the amount of money that I wanted to spend on it. I chose to do a lifetime budget and I spent $20 on the Ad with a cost of result at $1.05. The location that I chose to target was just the state of Illinois. I could have picked a bigger target, but I thought it would be cool to only look at how many people I would target from the state I live in. In addition to the geographic target, I had to select  an age range. The age range I selected was anyone 18 years of age or older. Lastly, I had to pick certain interests to target my Facebook Ad to. Since this blog is mainly about Google Analytics and Digital Marketing, I selected these two interests.

Results

My Facebook Ad officially stopped running on September 29th at 11:43 am. I ended up reaching 2,639 people, and received a total of 19 clicks. My Ad was displayed on the right desktop column, and the audience that I reached was 53% female (10 clicks), and 47% male (9 clicks). As the graph shows below, I received the most clicks on September 27th with a total of 10 clicks for that day (click on the picture to see a bigger version of the graph). I have never ran a Facebook Ad, so this was cool for me to see how many people I could reach and target from a Facebook Ad based on the money I spent, and the people I chose to target.

Reviewing Performance of Campaigns

If you have created a blog or a Facebook ad, it is important to review the performance of it. Gaining clicks from an ad are important because it means that people are going on to your blog, but clicks are not the whole story. If you have made a Facebook ad campaign, you can go on Facebook to see how everything is going: http://www.facebook.com/ads/manage. This will show your campaign name, number of website clicks, cost per click, number of people it has reached and the amount you have spent to date.
In addition to using Facebook, you can look at Google Analytics to see how many clicks have arrived from various sources. Google Analytics has a lot options for you to choose from but it is better to use these options to look for specific information. Some information that Google Analytics offers is the number of sessions, users, page views, average session duration, and bounce rate. One of the more important ones is Bounce Rate %. Bounce Rate percentage is the number of people who enter your site and leave rather than view pages within the site. This is important because having a high Bounce Rate percentage lets you know that people are not staying on your site or searching through it. The goal is to have an attractive site that people stay on and look through different pages.



Location
Location can be a fun thing to look at in Google Analytics. If you go on Google Analytics, you can find this on the left hand side under Geo. After you click Geo, click Location and it will give you a visual sense of what sessions were from where. This will allow you to see if people are visiting your site from all over the world or in one distinct area of the world.







Mobile

Mobile would be a smart category to look at in Google Analytics. Mobile use has increased throughout the world and it seems nowadays that everyone wants to go "mobile". To see what percentage of traffic is coming from different devices, click Audience and then click Mobile. This information can be valuable to businesses because it shows where the highest percentage of their traffic is coming from. For example, the most traffic may be coming from mobile users, desktop users, or tablet users. If it shows that mobile is the highest percentage, you may want to start looking at designing your website to be more "mobile friendly".





Making Google Analytics Easier to Look At

If you are working a job that requires you to look at web analytics for a website, and you are trying to find certain items it may be very time consuming. To make it less consuming, Google has created "dashboards".  To find dashboards on Google Analytics, click on reporting at the top, and then new dashboard.  They give you a default, but setting a data range will help you get the information that will be most relevant.  An example would be using "last week" as a data range to use for regular weekly reports.  Lastly, the dashboard tool is also great to use because it allows you to manually export a file to share with a colleague or client.

Tips About Interviewing for a Job

When looking for a job, there are many different things that employers are looking for.  Every company or organization is different, however there seems to be some common things that hiring managers look for when interviewing someone.  Richard Boles mentions sixteen tips about interviewing for a job in What Color Is Your Parachute 2016, but I am only going to touch on a few of them in this blog post.

Be Prepared!

When you are able to land an interview with a possible future employer, it is very important to be prepared.  When you go into an interview the employer obviously wants to know about you, but they are also most likely going to want to know what you know about them.  Do some research about the company and find out as much as you can about it.  Ask people you know if they know anything about the company, and go on their website and read what it says in their "About Us".  Employers will be impressed if you know a lot about their company, so take the time to do the research.  It could make the difference between being hired or not.

Questions to expect, then questions you can ask

There are many questions that an interviewer is going to ask you in an interview but there are five basic questions that Boles says you need to pay attention to.  The five basic questions are:

• "Why are you here?"-which means why are you interviewing at this company instead of somewhere else?
• "What can you do for us?"-what skills do you have and how can you use them to help the company?
• "What kind of person are you?"-what type of personality do you have and will you be able to work well with others?
• "What exactly distinguishes you from nineteen or nine hundred other people who are applying from this job?"-what are your best skills or characteristics that make you stand out compared to others?
• "Can I afford you?"-what is the salary you are looking for?

In addition to being asked questions, the interviewer is going to expect you to ask questions also.  Asking questions shows that you are interested in the job.  These questions should be similar to what they are asking only in a different form.  The first two questions should be asked out loud where as the last three should be observed quietly.  As for question four and five, you should be prepared to ask them only when the appropriate time arrives.

• "What does this job involve?"-what is it exactly that you would be doing if you landed this job, would you really like doing it, and can you do it?
• "What are the skills a top employee in this job would have to have?"-this question allows you to see if your top skills match what it takes to work at this company.
• Are these kinds of people I would like to work with or, not?"-you have to think for yourself on this one, are these people the people you would want to be around every day?
• "If we like each other, and we both want to work together, can I persuade them there is something unique about me, that makes me different from nineteen or nine hundred other people who are applying for this job?"-this is a more complicated question that you should think about ahead of time.  Do your best to try to think of a skill or two that makes you stand out most from anyone else.
• "Can I persuade them to hire me at the salary I need or want?"-this requires some research to see what kind of salary that a job like this would offer.

Again, these are only a few tips to help you when going on a job interview.  For the rest of the 16 tips, refer to What Color Is Your Parachute 2016, by Richard Boles.

Getting Traffic for Analytics

To get started in Google Analytics, you must first make a blog or website that you are going to monitor.  Once you have made your blog or website, you need to find a way to generate traffic.  One of the easiest ways to generate traffic to your blog or website is by sharing your link on any social media accounts such as Facebook, Twitter, and LinkedIn.  To gain connections on any of these social media websites you can use the feature where you share email contact, and the programs can suggest new connections.  This will make it easier to have some connections to work with and it will allow you to move onto the next step which is posting the link of your blog or website and posting an invitation to social media.  If it is a blog you created, you have to be careful when you are posting the link to the social media website you have chosen.  There is a blog link and there are links to individual blogs.  The one you want to post on social media is the "longer" link.  Lastly, a great way to get noticed in social media is visuals.  When you post the links to your social media website make sure you have pictures or graphs in all of your posts.

Making a Facebook Ad is another great way to add more clicks to your blog.

Step 1: Go to https://www.facebook.com/ads/create and click on the "Clicks to Website" option.  There are many different options it offers but the best one for now would be "Clicks to Website".  After you click this option, you can copy the blog link of your own personal blogger.

Step 2:  Once you pick clicks and attach your link, you will be asked to select an audience that you would like to target  There are a few different options such as age range, geographical area, interests and behaviors.  However, it is important to pick certain interests because it help your blogs get more clicks.

Step 3: In addition to selecting a "target market" to gain clicks, it is important to add a picture or two. Images will help attract people to your blog and gain your blog clicks.  You can add a picture by uploading one, or using the free stock images available.  Once you pick the image you are also given the option to crop the image to change how they appear in your ads.  Facebook gets a little complicated when it comes to the images, so you just need to make sure it is the right size that Facebook requires.

Step 4:  The next step is to pick your budget for the ad.  The two different options for the budget are per day, or Lifetime Budget.  You then have to choose how much money you want to spend and how many days you want to spend it for.

Step 5: Now that you have selected your criteria for your ad, you are ready to go!  Just click place order, add your credit card and you can begin tracking "Clicks to Website".

Google Is Your New Resume

In our society today, almost anything one may want to search for can be found by entering it on Google.  One example of this would be typing someone's name in on Google.  This is important for job hunters because many job hunters have multiple social media profiles.  Some very common social media websites that Job Hunters often use are Twitter, Facebook, and LinkedIn.  Many people post and share many things without thinking about who can get access to it.  For college students ready to graduate college, it is important to pay attention to what is posted or shared on Facebook and Twitter.  As of 2014 almost all U.S. employers visit job hunters social networks and some have even rejected a job hunter because of things they have found in their profiles.  In addition to keeping posts and pictures clean and free of drugs and alcohol, job hunters should also pay attention to grammar they use and opinions they post about certain stuff.  Employers will be turned off if they see misspelled words, bad grammar, screwy opinions, and inappropriate content.  Resumes are still important to employers, but keeping social media sites clean, and free of grammar mistakes is something job hunters also need to pay close attention to.

As stated above, employers are always looking at job hunters social media profiles.  The social media site that is most important to employers is LinkedIn.  A smart job hunter will take advantage of this by making their profile page stand out from others' profile pages.  There are a couple ways that a job hunter can make their profile stand out such as describing past job experiences, adding a photo, or listing any training, education, community service, and interests that one may have.  Past job experiences are important because it shows a possible employer what type of work one has done and how it could be helpful to their business.  Adding a photo is very important to employers too, in fact multiple surveys have said not posting a photo is a complete turnoff for most employers.  Lastly, adding training, education, community service, and interests are important because it allows the employer to see what a possible employee has done in addition to his/her work experience.  Employers like learning about possible future employees and want to see that they help in the community, and are well rounded.  There are many more important things that one would need to add to a LinkedIn profile, but the ones listed above should be the first things that job hunters add to their profiles to impress future employers.

Connecting Google Analytics With a Website

Creating a blog is a great way to get started in Google Analytics.  To create a blog on blogger.com, you must first create a Google account.  Creating a Google account is very easy, and it gives you access to many different tools that Google offers.  Once your Google Account is created you can go to blogger.com, sign into your created Google account and get started.  Blogger.com is great because it allows you to keep track of a webpage and understand what information you can obtain from it.  It may not be an actual website where you can purchase something or sign-up for something, however it is still something to help you get a head start on learning Google Analytics.

On Google Analyitcs, there is a lot of data that you can keep an eye on.  In my case, the website I would be using to keep track of would be blogger.com (Eric Rubel's Blog).  Google Analytics allows you to see how many people have been visiting your site, and it allows you to look at their behavior on your site.  A few examples of information that Google Analytics gives you about the visitors to your site are the number of page views, average session duration, bounce rate, and % of new sessions.  This information would be very useful because it can tell you how much visitors are taking a look at your website and how long they are staying on it.  It will help businesses see if they have a good website or if they need to fix their website if their number of visitors are low or if the bounce rate % is high.  Lastly, Google Analytics also allows you to track revenue and goals based on how many people are purchasing or signing up for something.

Job Hunting in the United States

The main goal of attending and graduating college is to make it easier on yourself to find a job.  However, that seems to not be the case for many recent graduates in the United States.  From 1994-2008 job seekers were most likely to land a job within five weeks of applying for them.  However, the recession that hit the United States in 2008 has changed the length of time for job hunters to land a job.  Since 2008, unemployed Americans have been spending more than a year looking for a job.  So as one can see, the amount of time spent looking for a job has increased dramatically.

In addition to the increase of time spent looking for a job, has been finding a job that pays middle class salary.  It seems that if employers are only hiring for worst paying jobs or the best paying jobs that are hard to get.  The middle class type of job seems to be disappearing in the United States.  The first reason that the book appointed to this problem was the increased percentage of women holding a middle class job, especially in healthcare.  The other reason was the level of education that is required to land a middle class job.  41% of middle class jobs required a degree today, whereas only 25% of middle class jobs required a bachelors degree in 1980.  Going to college and getting a degree may not be easy, but in the United States it is a must if you want be able to survive on your own, and obtain a middle or upper class job.

Conclusion- After reading this chapter, I have learned that it will not be easy to land a job after I graduate from Benedictine.  However, I am confident that Benedictine has provided me with great knowledge and experience that will help me find a job sooner rather than later.  I am a marketing major so I have a wide variety of jobs I can apply for.  I also believe that having taken this class will help me with landing a job because employers are looking for people who have online marketing skills.   

Introduction to Google Analytics

Google Analytics seems to be a skill that is very valuable to anyone applying for a business job.  Technology has become a huge part of our society and it is heavily influencing the business world.  As show below, some of the top skills related to analytics that have got people hired are social media marketing, digital marketing, and business intelligence.  Learning Google Analytics will allow someone to have a better chance to get a job in any of those mentioned above.  Although it sounds like analytics would be a be based off of all numbers, it's not.  Google Analytics allows you to measure and optimize the performance of your online marketing campaigns, and allows you to learn how the performance of website fits into business.  In our society today, Google Analytics is definitely something one would want to look into learning because it can be a difference maker in the job market.

2013 top skills that got people hired

As mentioned above, technology has become of a huge part of our society.  Technology has made it easier for people to be in contact with everything going on in our world today.  Some popular social media channels are Facebook, Youtube, and Twitter.  Learning Google Analytics will also help anyone who wants to see how business social media efforts are going on any of the websites mentioned.  You are able to see who is talking about your business or how many follows or likes your pages are getting.  Businesses understand that society is always on social media nowadays, so many businesses are creating twitter accounts or Facebook accounts to market to consumers about their products or special offers they may be offering.

Conclusion
Google Analytics is a great tool for anyone to learn who is interested in some type of online marketing.  Social Media and Technology are a huge part of our society, so online marketing and social marketing are vital to many businesses and organizations.  So if you are having trouble finding a job in the business world, adding Google Analaytics add to your resume may be your answer to landing a job.