Tuesday, September 15, 2015

Connecting Google Analytics With a Website

Creating a blog is a great way to get started in Google Analytics.  To create a blog on blogger.com, you must first create a Google account.  Creating a Google account is very easy, and it gives you access to many different tools that Google offers.  Once your Google Account is created you can go to blogger.com, sign into your created Google account and get started.  Blogger.com is great because it allows you to keep track of a webpage and understand what information you can obtain from it.  It may not be an actual website where you can purchase something or sign-up for something, however it is still something to help you get a head start on learning Google Analytics.




On Google Analyitcs, there is a lot of data that you can keep an eye on.  In my case, the website I would be using to keep track of would be blogger.com (Eric Rubel's Blog).  Google Analytics allows you to see how many people have been visiting your site, and it allows you to look at their behavior on your site.  A few examples of information that Google Analytics gives you about the visitors to your site are the number of page views, average session duration, bounce rate, and % of new sessions.  This information would be very useful because it can tell you how much visitors are taking a look at your website and how long they are staying on it.  It will help businesses see if they have a good website or if they need to fix their website if their number of visitors are low or if the bounce rate % is high.  Lastly, Google Analytics also allows you to track revenue and goals based on how many people are purchasing or signing up for something.

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