Reviewing Performance of Campaigns

If you have created a blog or a Facebook ad, it is important to review the performance of it. Gaining clicks from an ad are important because it means that people are going on to your blog, but clicks are not the whole story. If you have made a Facebook ad campaign, you can go on Facebook to see how everything is going: http://www.facebook.com/ads/manage. This will show your campaign name, number of website clicks, cost per click, number of people it has reached and the amount you have spent to date.
In addition to using Facebook, you can look at Google Analytics to see how many clicks have arrived from various sources. Google Analytics has a lot options for you to choose from but it is better to use these options to look for specific information. Some information that Google Analytics offers is the number of sessions, users, page views, average session duration, and bounce rate. One of the more important ones is Bounce Rate %. Bounce Rate percentage is the number of people who enter your site and leave rather than view pages within the site. This is important because having a high Bounce Rate percentage lets you know that people are not staying on your site or searching through it. The goal is to have an attractive site that people stay on and look through different pages.



Location
Location can be a fun thing to look at in Google Analytics. If you go on Google Analytics, you can find this on the left hand side under Geo. After you click Geo, click Location and it will give you a visual sense of what sessions were from where. This will allow you to see if people are visiting your site from all over the world or in one distinct area of the world.







Mobile

Mobile would be a smart category to look at in Google Analytics. Mobile use has increased throughout the world and it seems nowadays that everyone wants to go "mobile". To see what percentage of traffic is coming from different devices, click Audience and then click Mobile. This information can be valuable to businesses because it shows where the highest percentage of their traffic is coming from. For example, the most traffic may be coming from mobile users, desktop users, or tablet users. If it shows that mobile is the highest percentage, you may want to start looking at designing your website to be more "mobile friendly".





Making Google Analytics Easier to Look At

If you are working a job that requires you to look at web analytics for a website, and you are trying to find certain items it may be very time consuming. To make it less consuming, Google has created "dashboards".  To find dashboards on Google Analytics, click on reporting at the top, and then new dashboard.  They give you a default, but setting a data range will help you get the information that will be most relevant.  An example would be using "last week" as a data range to use for regular weekly reports.  Lastly, the dashboard tool is also great to use because it allows you to manually export a file to share with a colleague or client.