Tuesday, September 8, 2015

Introduction to Google Analytics

Google Analytics seems to be a skill that is very valuable to anyone applying for a business job.  Technology has become a huge part of our society and it is heavily influencing the business world.  As show below, some of the top skills related to analytics that have got people hired are social media marketing, digital marketing, and business intelligence.  Learning Google Analytics will allow someone to have a better chance to get a job in any of those mentioned above.  Although it sounds like analytics would be a be based off of all numbers, it's not.  Google Analytics allows you to measure and optimize the performance of your online marketing campaigns, and allows you to learn how the performance of website fits into business.  In our society today, Google Analytics is definitely something one would want to look into learning because it can be a difference maker in the job market.

2013 top skills that got people hired
















As mentioned above, technology has become of a huge part of our society.  Technology has made it easier for people to be in contact with everything going on in our world today.  Some popular social media channels are Facebook, Youtube, and Twitter.  Learning Google Analytics will also help anyone who wants to see how business social media efforts are going on any of the websites mentioned.  You are able to see who is talking about your business or how many follows or likes your pages are getting.  Businesses understand that society is always on social media nowadays, so many businesses are creating twitter accounts or Facebook accounts to market to consumers about their products or special offers they may be offering.












Conclusion
Google Analytics is a great tool for anyone to learn who is interested in some type of online marketing.  Social Media and Technology are a huge part of our society, so online marketing and social marketing are vital to many businesses and organizations.  So if you are having trouble finding a job in the business world, adding Google Analaytics add to your resume may be your answer to landing a job.

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