Fun with eCommerce Analytics Part II

In Week 6's Google Analytics Blog, I talked about eCommerce and how to create a Shopify account. In this blog, I am going to talk about Adwords and how they relate to Google Analytics. Like Google eCommerce, Adwords are billion dollar industries. Adwords give you the ability to track conversions, which means that you can trace things all the way from an ad through the purchase. Tracking conversions is what makes Adwords so important. If you are looking to be an online marketer, adwords is something you must learn about.

Getting Started with Adwords 

So now that you understand what Adwords allow you to do, I am going to give you a guide on how to get started with Adwords. To start and Adwords account, go to www.google.com/adwords. There are
 links on the homepage such as "Success Stories" and "How it Works". Those links may be helpful to you if you want some insight before creating an account. When you are ready to get started, click "Get started now". Once you have put your information in and created your account go to Tools > Conversions, and then click Conversions. This process is going to allow you to set up a connection between Adwords and the eCommerce site you have created. Setting up this type of connection will allow you to track what's going on in your eCommerce site. This is useful because it will allow you to see how much of your spending $ on Google resulted in making $ in revenue on your eCommerce site.

Once you have clicked the conversion button and set up a connection with your e-commerce site, you can pick a conversion name, and then click save and continue. The next step is to click "the value of this conversion action may vary".  Click that option allows you to set different prices. Once you have done that, you must set the conversion category to Purchase/Sale and check to make sure the markup language is set to HTML. The last step is to click "I make changes to the code". This will allow you copy and past the code that will be generated into your website's HTML.

Connect Adwords to Shopify

To connect Adwords with your Shopify account, go in to Shopify's settings, and click checkout. Then paste your HTML code into the "Additional and content and scripts" area and click save.  For more information on this you can click the following link: http://docs.shopify.com/manual/your-store/dashboard/google-adwords.