SEO can be a confusing for people who are not familiar with it. In this blog, I am going to list nine things that you should plan to do if you are working on SEO for a website.
1. Setup Google Analytics
The first step is setting up Google Analytics for your website. Web hosting pages often offer analytics, but they are usually unreliable. Google Analytics is a great choice because of everything it offers, and it is actually free! Once you have Google Analytics for your website, make sure you understand how to check your organic search traffic volume. The following screen shot show where organic search volume is shown.
2. Setup Google Webmaster Tools
Setting up Google Webmaster Tools will allow you to see things that Google has observed about your site. Some of the interesting things it provides are: backlink data, rankings data, most common keywords on your site, crawl data, and much more! You can view an example of a crawl report by clicking on the following screenshot.
3. Check Your Indexing Status
This is very basic and easy to do as it only requires two steps. The first step is to to estimate how many pages you think your site has. You don't need to know the exact number, but it is important to know if you have dozens, hundreds, or thousands of pages. The second step will then require you to go to Google and type in the following "(site:yourdomain.com)". When you click search, the results will show you how many pages Google has in their index for your site. If you think that the results are way to low or high, it is time to get some more SEO help.
4. Run a Crawler on Your Site
Xenu and Screaming Frog are two options you can use for this. Xenu is more of a general purpose crawler and Screaming Frog is more targeted at SEO. You can choose either one, but the most important thing is to make sure that you fix all of the "page not found" errors. If Google sees a lot of errors it will believe that your site is of poor quality, which you will definitely don't want!
5.Pull Keyword Volume Data
It is important to find out which keywords most relate to your business and which are most searched by users. You can use Google's Keyword Planner (this does require you have a Google AdWords acount), or Wordtracker. It is very important to understand what users think about when they think of your product or products similar to yours. You will want to be speaking in the language of your customer because it will lead to good results.
6. Optimize the Title Tags of Your Site
On your website, you should try to have a specific page that contains each major user need you help address. This is described to be an important because it is hard to close a customer if you don't bring them to a page that addresses their need. The last step (pull keyword volume data) will help you pick out title tags for your site. This will also help you understand how to structure the content on the page.
7. Eliminate Duplicate Content
The Xenu crawler that I mentioned in step 4 will show if you have duplicate title tags or not. You should look at the title tag column and find pages that have the same title. Once you have found this pages, you will need to get a developer to help resolve the issue, but the good thing is that you will know what to tell them. This may sound grueling, but it will definitely help.
8. Create Remarkable Content
To create remarkable content, you should focus on creating content that will differentiate you from the competition. In fact, this is what search engines will be looking for themselves. To do this, you need to study up so that you are able to write content that solves problems for others, in ways that others have not done yet, or you should hire someone to do this for you. Being able to create remarkable content is critical if you want your website to make it in today's world.
9. Tell the World About it
The last and final step is to let the world know about what you have done. People won't just magically come to your website because that is not the type of world we live in. You have to get out there and promote your brand, and most importantly the great content on your website. You can publish articles in journals or blogs in your industry, speak at conferences, and build a strong social media presence. If you complete the first eight steps, this step will be much easier than you may think.
These nine steps definitely requires a lot of hard work, but the upside to it will be well worth it. For more information on the nine steps, please visit the following link: https://www.plusyourbusiness.com/first-9-seo-tasks/
The first step is setting up Google Analytics for your website. Web hosting pages often offer analytics, but they are usually unreliable. Google Analytics is a great choice because of everything it offers, and it is actually free! Once you have Google Analytics for your website, make sure you understand how to check your organic search traffic volume. The following screen shot show where organic search volume is shown.
2. Setup Google Webmaster Tools
Setting up Google Webmaster Tools will allow you to see things that Google has observed about your site. Some of the interesting things it provides are: backlink data, rankings data, most common keywords on your site, crawl data, and much more! You can view an example of a crawl report by clicking on the following screenshot.
3. Check Your Indexing Status
This is very basic and easy to do as it only requires two steps. The first step is to to estimate how many pages you think your site has. You don't need to know the exact number, but it is important to know if you have dozens, hundreds, or thousands of pages. The second step will then require you to go to Google and type in the following "(site:yourdomain.com)". When you click search, the results will show you how many pages Google has in their index for your site. If you think that the results are way to low or high, it is time to get some more SEO help.
4. Run a Crawler on Your Site
Xenu and Screaming Frog are two options you can use for this. Xenu is more of a general purpose crawler and Screaming Frog is more targeted at SEO. You can choose either one, but the most important thing is to make sure that you fix all of the "page not found" errors. If Google sees a lot of errors it will believe that your site is of poor quality, which you will definitely don't want!
5.Pull Keyword Volume Data
It is important to find out which keywords most relate to your business and which are most searched by users. You can use Google's Keyword Planner (this does require you have a Google AdWords acount), or Wordtracker. It is very important to understand what users think about when they think of your product or products similar to yours. You will want to be speaking in the language of your customer because it will lead to good results.
6. Optimize the Title Tags of Your Site
On your website, you should try to have a specific page that contains each major user need you help address. This is described to be an important because it is hard to close a customer if you don't bring them to a page that addresses their need. The last step (pull keyword volume data) will help you pick out title tags for your site. This will also help you understand how to structure the content on the page.
7. Eliminate Duplicate Content
The Xenu crawler that I mentioned in step 4 will show if you have duplicate title tags or not. You should look at the title tag column and find pages that have the same title. Once you have found this pages, you will need to get a developer to help resolve the issue, but the good thing is that you will know what to tell them. This may sound grueling, but it will definitely help.
8. Create Remarkable Content
To create remarkable content, you should focus on creating content that will differentiate you from the competition. In fact, this is what search engines will be looking for themselves. To do this, you need to study up so that you are able to write content that solves problems for others, in ways that others have not done yet, or you should hire someone to do this for you. Being able to create remarkable content is critical if you want your website to make it in today's world.
9. Tell the World About it
The last and final step is to let the world know about what you have done. People won't just magically come to your website because that is not the type of world we live in. You have to get out there and promote your brand, and most importantly the great content on your website. You can publish articles in journals or blogs in your industry, speak at conferences, and build a strong social media presence. If you complete the first eight steps, this step will be much easier than you may think.
These nine steps definitely requires a lot of hard work, but the upside to it will be well worth it. For more information on the nine steps, please visit the following link: https://www.plusyourbusiness.com/first-9-seo-tasks/
No comments:
Post a Comment