Curation vs. Creation vs. Collaboration
The general approach recommended by the author with content is to think about these three areas.
1. Curation- When you curate content, you are finding it, sharing it, reviewing it, and commenting on it. Even if you are not creative, you can still go out and find content that is interest or relevant for a company you are working for. This would be a good way to get started. An example of this would be to find a YouTube video that relate to a particular topic and then link it or embed it to your blog post. Then, I would suggest posting your blog on social media to try to generate some traffic and awareness.
2. Creation- In the book, this is what is said to be the most fun. It will take time, but it will alos most likely result in the highest quality. Writing a blog post or posting a video on social media can be the best kind of content to share on social media because it is more unique. The kind of content you create is going to depend on the company, but you should also ask yourself who the audience is and figure out what they would most likely be interested in. Even though you are not a social media expert, it can be helpful to try to develop some basic content. You should also ask others to review your writing and videos. Overall, you should focus on what you do best.
3. Collaboration- This one is described to be the most helpful for independent business owners, and students. It can help you possibly save money, and find people you can work with. An example given is the book is that you can find someone who is a writer, offer to co-write content or do some research, so you can still get the benefit of writing skills, or their reputation. So, if you aren't confident in some of your abilities, or can't afford to hire anyone, you should be able to find people who are looking to collaborate, even if it's only a learning experience.
Starting a Blog
2. Creation- In the book, this is what is said to be the most fun. It will take time, but it will alos most likely result in the highest quality. Writing a blog post or posting a video on social media can be the best kind of content to share on social media because it is more unique. The kind of content you create is going to depend on the company, but you should also ask yourself who the audience is and figure out what they would most likely be interested in. Even though you are not a social media expert, it can be helpful to try to develop some basic content. You should also ask others to review your writing and videos. Overall, you should focus on what you do best.
3. Collaboration- This one is described to be the most helpful for independent business owners, and students. It can help you possibly save money, and find people you can work with. An example given is the book is that you can find someone who is a writer, offer to co-write content or do some research, so you can still get the benefit of writing skills, or their reputation. So, if you aren't confident in some of your abilities, or can't afford to hire anyone, you should be able to find people who are looking to collaborate, even if it's only a learning experience.
Starting a Blog
There are plenty of platforms available for blogging, but I would suggest blogger.com because it is the easiest to use. If you are really interested in developing social media marketing as a skill, it would be smart to create a blog and set a goal of posting on it at least once a month. All you need to do is choose a topic or tool that you are learning about, or interested in learning about, do some research, and get in a habit of developing ongoing posts. Even if you already have a blog, it would still be smart to create one in blogger because it will allow you to learn some new tools. It can also help you help a client create a blog and get them familiar with the different tools that offered on blogger.com. You can get started by visiting blogger.com and signing in with your Google Account, or you can click the "create an account" link at the bottom.
If you are interested on learning more from this chapter, you can purchase this book on Amazon. (link below)
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