In my prior two blog posts, I talked about Facebook and Twitter, and discussed how they can help a business advertise and market to possible customers. In this blog I am going to talk about LinkedIn. LinkedIn is another social media site but it is much different compared to Facebook and Twitter. LinkedIn is a site that college students and professionals use to connect with each other. Facebook and Twitter are different because they are more for sharing pictures or posts with friends. LinkedIn is used to build one's brand image to impress possible job recruiters. It is even described by some to be the new resume. If you get involved and establish a presence on LinkedIn it can help your career and/or organization.
Understanding LinkedIn
Like Facebook and Twitter, the best way to fully understand LinkedIn is to get on it and use it regularly. If you currently do not have a LinkedIn account, I would definitely suggest creating one. LinkedIn will allow you to connect to people that can help you with a project, job, etc. Your goal on LinkedIn should be to connect to as many people possible so that you can grow your network. It will much more powerful than Facebook or Twitter will be. My suggestion is to get on LinkedIn, and spend time on it each day so you can start building your network!
Creating a LinkedIn Page is different than creating a website, a Facebook, or Twitter. If it is a personal or corporate account it is important that you make it official. So, to get started with making a LinkedIn page, go to www.linkedin.com. If will require you to add your personal information, password, and e-mail address. After you have added all of your information, it will require you to go to your e-mail and confirm your account. Once you click confirm, you account will be ready to go! You will be able to make posts, add information about yourself or company, and of course, connect with other people. If it is a company that your are making one for, you may also want to consider making ads. LinkedIn has a few different options that will allow your company to target customer your ideal customers.
If you are interested in building your own LinkedIn presence, please consider visiting the following sites.
jobsearch.about.com/od/linkedin
www.powerformula.net/free-resources-for-learning-linkedin/
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