Facebook Pages

The main focus of this chapter is to introduce the concept of Facebook, and walking through the steps of creating one. In this blog, I will talk about what a Facebook is, the pros and cons of using it, and how to create one. If you are in the marketing side of a business and your company is interested in developing a presence on social media, Facebook could be a good place to start. Facebook will be the first of many social media platforms mentioned in my Social Media Marketing blogs.

What is a Facebook Page?
A Facebook page is a great way to establish a social media presence for your business. It is like creating a company website but within the Facebook format. On Facebook, you can post text, pictures, videos, etc., to communicate whatever it is you want to your potential customers. Customers will be able to see all of your posts if they click the like page button for your company's page. If they like your page they will also be able to interact with you by commenting on posts. Facebook pages also include web addresses which you can take advantage of to promote or advertise. An example of this is Matrix's Facebook page: www.facebook.com/TheMatrixMovie. Lastly, when you access a Facebook page, you will see a profile photo and a cover photo. You should add a picture of a company logo or a picture of a product that the company sells so customers can easily identify that it is your company.

Creating a Facebook Page
Creating a Facebook page can be fairly easy. Go to www.facebook.com/pages/create. There are a variety of page types that they offer for you to create, for example, click on company type, and then choose a category. After you have a chosen a category, it will give you an option to type in the name for the business and then you will click get started. Next, you will be led through a series of screens where you will be able to enter some basic information for your business. The titles of the four screens are About, Profile Picture, Add to Favorites, and Reach More People. The Reach More People screen will be important because it will allow you to promote your page with an ad to get more people to like it. Once you have gone through all these screens, you have officially made a Facebook page!

If you need more help in creating a Facebook page for your business, visit Facebook.com, or you can read the rest of chapter 3 of CASA Marketing: Intro to Social Media Marketing.